DANIEL FRANCOEUR, Owner and Educator

Daniel Francoeur is a licensed aesthetician and orthotherapist for over 18 years. He fell in love with the spa industry in 1999 when he started 'Little House Spa' in Cumberland, ON. Little House Spa was a destination spa; a square timber house on 80 acres of Ontario countryside with 3 acres of gardens and walking paths. It was a place where women and men could get away; where men felt comfortable to equally partake in a taste of spa life.

From these experiences, Daniel realized that the needs of men were not being met in the industry outside of 'Little House Spa'. "Men want to take care of themselves, but there is a lack of education in the industry regarding men's issues, such as unsafe treatment modalities, contraindicative ingredients in products and improper customer service experiences".

In 2004, Daniel moved out of the countryside and recreated Bodé Spa for Men in Ottawa. Since then, Daniel and the professional team at Bodé have gained local, national and even international attention for providing education to others regarding male-focused care.

What has fuelled the business model behind Bodé is Daniel's passion for education. "I want to help others create a welcoming, relaxed space for men, and to be able to back it up with educated services and effective products that work".

Daniel has recently opened up a Bodé location in Toronto, called Bodé Studio. "We found that our clients in Toronto are quite bound to their home and work districts. The Studio is a space that is simply meant for you and your therapist; an upscale one on one environment with all the services you would expect from a larger spa".

Daniel enjoys sharing his expertise within the industry, whether it be providing education to therapists or being hired as a consultant to help other spas improve their operations and become stronger businesses.

Ottawa Citizen | Grooming products for style-conscious men, October/2015
Read More

Chill Magazine | Get a Manpering, September/2013
Read More

Elevate Magazine | Just for Him, June/2013

Bodé Spa – A Spa for the Modern Man, April/2013
Read More

Snap Downtown Toronto | Grand Opening of Bode Spa Toronto, January/2013
Read More

Toro Magazine | Welcome to the Man Spa, December/2012
Read More

It's a Man's World, Spalife Magazine Escapes, 2012
Read More

Bodé on CTV News, August/2012
Read More

The Iceman Cometh, Winter/2011
Read More

The Art of Shaving, Fall/2011
Read More

/A\ Morning Ottawa, August/2011
Read More

Grooming Tips, UMM Magazine, Summer/2011
Read More

Grooming Tips, UMM Magazine, Spring/2011
Read More

/A\ Morning Ottawa, January/2011
Read More

Ask Alex, Ottawa Life Magazine, January/2011
Read More

The Dirt on Guys Getting Clean, Apt613, January/2011
Read More

6th Anniversary Event, SNAP Ottawa, January/2011
Read More

Movember Ends, Rogers Daytime, December/2010
Read More

Transported to Another World, Ottawa Citizen, November/2010
Read More

Winter Escape, Ottawa Citizen Style Magazine, November/2010
Read More

Male Waxing 101, Toronto Star, November/2010
Read More

Bodé Spa Video, Ottawa Citizen and Canada.com, October/2010
Read More

Man-to-Man Spa, Ottawa Citizen, October/2010
Read More

Read some of our client testimonials

"[Following my hydrotherapy massage] As I stepped out into the Ottawa night, I imagined that what I was feeling -- the gust of cool air on my warm skin -- is what others must feel when they step off the plane from Cuba. I had been to another world, but I didn't have to take a plane to get there."

"This is one of those business you root for and want to see succeed. I met the gentlemen who own Bodé a few years ago and have been enjoying their services and products since. Whether you're a dude with excess body hair, you're in need of a massage, you need some fantastic quality shave cream (that's a couple of bucks more then the drug-store brand and far superior) or you just want to keep your skin looking younger then your drivers licence says it should - this place, and these gentlemen are for you."
- Wayne J., Ottawa

"I recently read about Bodé Spa in the newspaper, and was simply blown away by their incredible service and knowledge! I learned more about my skin in 15 minutes with them than I had in my previous 42 years! I am very pleased to have discovered this place, and will certainly be back."
- Derick L., Ottawa

Frequently Asked Questions


Q: What's the difference between wax and sugar?

A: Both are equally effective at removing hair, both have the same hair regrowth timeline, and both are equally discomforting. So why the difference?

Sugar only sticks to dead skin, whereas wax removes a micro-layer of skin with the hair. The layer is not enough to be concerned about, except for sensitive areas where the skin is already thin (ex: scrotum, perineum, butt crack). On these sensitive areas, we use sugar.

For the rest of the body, wax is ideal because it is easier to handle. If it is your first time having something manscaped, we suggest that you try waxing first.If you wish to have areas other than a brozillian done using sugar, that limits you to only seeing Daniel (because he has the technique) and it takes longer than waxing.

Q: Do you only accept men?

A: No, we don't accept only men. Between 5%-10% of our clients are women. 
The spa industry is one that has become designed around the needs of women and there is almost no education provided to therapists on the differences for male care. So, men have no where to go.

Spas may accept men, but they often don't have the expertise on male care nor the right equipment.

Our mission is to be a spa for men, by men; meaning its a space that is tailored for guys and it is executed well because the owner and the staff themselves are men. If a woman wants to schedule an appointment, or come in for a service while her male friend is having his service(s), no problem!

Q: What's the difference between an RMT and an MP

A: An MP is an esthetician that has completed some massage training during their certification in esthetics. Their training allows them to perform massages for general relaxation purposes only.

An RMT is a therapist who has completed the 2-year Massage Therapy program and has accumulated over 2000 hours of clinic experience. Because of their schooling and experience, they are able to do more than just relaxation; they can also work with clients that have injuries or rehabilitation needs, or clients that need a particular area worked on. RMTs are the only licensed massage therapists that are permitted to issue an insurance receipt (used for insurance claims coverage).

Our Ottawa Location

Q: Where are you located?

A: We are at 17 Marlborough Ave. Marlborough is at the end of Laurier, in Sandy Hill. It is the street before Strathcona Park on Range Road.

Q: I still don't know where Marlborough Avenue is.

A: From the University of Ottawa on Laurier, keep going away from the downtown core, moving towards Vanier. You will come to the intersection Laurier/King Edward. After King Edward, Marlborough is the 8th street on your right hand side.

then Marlborough Ave.

Q: Is there parking?

A: Yes, there is 3 hours free parking all along one side of Marlborough Ave.

Q: Why can't I park in the parking lot of the building?

A: Because none of those spots are ours; they belong to the tenants of the building. They pay for those parking spots.

Q: What if I am scheduled for longer than 3 hours at the spa?

A: There is a parking spot that is reserved for clients that are with us for periods of time longer than 3 hours. When you arrive, park on Marlborough Ave and come in; we will show you where the parking spot is upon your arrival.

Our Toronto Location

Q: Where are you located?

A: We are located 154 Bedford Road, between Bloor and Davenport